Cruelty Free Brand Updates

cf brand updates

As a cruelty free consumer I frequently email companies to determine their cruelty free status. Sometimes the additional information they provide me with is quite interesting and a great insight into the brand and their values. Rather than just adding companies to my cruelty free or avoid list I figured that it would probably be helpful to you guys to actually share the responses that I get from brands. I might aim to make this a weekly/every other week thing, it all depends on how quickly the brands get back to me as sometimes I can go weeks with no responses. If you think these posts are helpful or not please let me know in the comments so that I know whether to make this a regular thing or not.

Milk Makeup
Hi Jordana,

Thank you for reaching out! We love our furry friends just as much as you! No, we do not test on animals. No, our ingredients are not tested on animals by our suppliers. No, we do not sell or distribute our products in countries where animal testing in required.

If you have any further questions, don’t hesitate to reach out.


Hi Jordana,

Thank you so much for reaching out and welcome to Odacité.
As you mentioned, we are proud of our PETA Certification

Our products do not contain any animal derived ingredients.

We test all of our products on real people – never on animals.
Valèrie, the founder of he company, is a die hard vegan and refuses to sell her products in countries, such as China, that make animal testing mandatory!

Please let me know if you have any more questions, i’d be happy to answer 🙂 


I have sent numerous emails to Davines, many of which went unanswered though I did receive a couple of responses which I will share below. Sadly, they have avoided answering as to whether they sell in or distribute to countries where animal testing is required. For this reason they are now on my avoid list as I cannot purchase with them with total confidence that they are cruelty free.

Dear Jordana,
Thank you for your email.
Attached you’ll find our Research Paper, in which we list all the principles that Davines Formulators have to comply with in the research and development of our products: in this document we state also our policy regarding animal testing.

Just to resume our policy, it is forbidden by the European law since 2004 (European Regulatory 1223/2009) to test cosmetic products on animals.

Regarding the raw materials, since 2009 cannot be tested on animals according to the European legislation.
We are based in Europe, we never did animal testing on the final product and we use only suppliers that did not do any animal testing of raw materials.
Davines, as member of UNIPRO, always supported the research of different test to animal testing.
We are not on the PETA list and we do not have the leaping bunny for the reasons explained above.

I hope this helps.

Frances Millar

From that response I felt that most areas were clarified aside from selling in countries where testing is required. I sent a couple of emails and eventually received the following response.

Dear Jordana,
We sell to  over 85 countries around the world, but I would not know the Countries that do animal testing. Which countries are you referring to ?


I responded asking whether their products were sold in or exported to Mainland China and received no response from there onwards. The apparent dodging of emails and unclear responses has not instilled much confidence in me that Davines are cruelty free. The fact that the person I was in contact with had to ask me for clarification with regards to what countries carried out animal testing also raised alarm bells for me. Perhaps this is not uncommon but when I have emailed other companies that are 100% cruelty free they’re always on the ball and up to date with that sort of information.


Skin & Tonic London
Hi Jordana,

Thanks for your email and interest in buying Skin & Tonic products. We are a cruelty free company and we do not test on animals, use ingredients that have been tested on animals or sell in countries (such as china) when animal testing is required. We are totally against animal testing.

I hope this helps and do let me know if you have any other questions,
Best Wishes,


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